Types of content that small businesses can use to their advantage

How to get more readers using different types of content

Is your content marketing working? What types of content do you use in your marketing strategy?

The purpose of this article is to highlight the common types of content that small businesses can use in their content marketing when it comes to creating high quality content.

List posts

List type posts are the most shareable type of content. This type of content are popular to small businesses due to the fact that they give information in clear way telling the audience what to expect.

With list type post, simply write a short introduction then list your post and lastly provide a short summary.

This post is in fact an example of a list post.


How-to posts are great way of walking your audience through a step by step procedure on how to use your products or the steps on how to solve a certain point.

Therefore put what you know into a how to guide and move your customers through a core component of your product or service.

Success stories

People love hearing about the success of others for them to make decisions.

Success stories are very important because these are original content from people who have had experience with you. The main purpose of this type of content is to convince others they should care about what you have to offer.

Success stories can also include a step by step procedure on how to use your product or service.

When writing success stories, always remember to highlight the accomplishments your small business has met.

Focus not on the direct benefit to your customer, but the benefit of the benefit. The benefit might be more leads and more sales. The benefit of the benefit might be eliminating debt, expanding into another location, or being able to make significant investments in expanding their business.

Product or new feature release

New product and feature releases contents are also very important for small businesses. They give your customers a reason worth waiting for the release of the product. On a new product release, be short and clear and also add a short video that describes the features.


In conclusion, quality content for small businesses is the root of their inbound marketing success and creating various type of content helps you build brand awareness, build authority and improve your search engine optimization.

Learn more here about Inbound Marketing…

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