How can you build great email marketing campaigns?

How to get email marketing right with marketing automation

Email marketing is still the king of ROI in the marketing kingdom.

Email marketing remains one of the best ways to generate convert prospects and create paying customers. It allows a personal and direct channel of communication between a company and its leads.

But how do you get it right? There are some prerequisites of getting best results with email marketing.

This post lists some of the best practices of email marketing.

Email marketing best practices

Segmentation

Segmentation is the number one rule when it comes to email marketing best practices. Group your contacts based on their interests, demographics, company, and job title etc.

Marketing automation can help you do the best segmentation of your contact list.

Build a calendar

Have a calendar to make sure that your email marketing strategy actually works. Set the dates of when you’re going to send emails.

Marketing automation can simplify this process by scheduling your emails campaigns.

Personalize

Personalized emails have higher open rates. Personalization is more than your subject line and greetings. Use all the data collected from your tracking system to create personalized interactions.

With a little bit of effort and a lot of creativity, you can build great email marketing campaigns. and increase your open rate, click-through rate, and conversion rates.

Learn more here…

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