How to get your call to action clicked

How to get better marketing results rrom your Calls to Action

To make more sales in your business, attracting visitors to your website is not enough. You need your visitors to respond to a call to action, there by transitioning from visitors to your website into leads for your business.

Therefore, for you to make more sales, you must have a call to action in the appropriate places on your business website.

What is a call to action?

In simple terms, a call to action is the act of asking your audience to do something.

Before you create a call to action, you need to know what you want action you want the visitors to take, and create a landing page they will be taken to in order to do so.

Your Call To Action must catch your visitors’ attention. It must be visually obvious, and the desired action must also be obvious.

What are some CTA best practices?

The following are some simple ways to improve your site’s CTAs for more conversions.

Add a call to action to your site’s homepage

While your home page may not be a landing page per se, a fair number of your website visitors will land on your home page first. At the very least, have a Call to Action button that loads a landing page.

This is often done to add subscribers to your company email newsletter.

For many businesses, the goal is to add subscribers to the company email newsletter. This can also be a good way to get visitors to email so you can answer their questions and discuss what they need.

The main take away here is to make is easy for potential customers to contact you.

Make your call to action fresh and compelling

Motivate your visitors to take action. Offer the visitor something of value to them. Possibly an eBook, registration for a webinar, access to a free online course, etc.

There is a rule in conversion that people respond to a risk/reward ratio. You need to give a reward that is greater than the perceived risk (which is usually being spammed by some company).

Make your call to action easy to see

Eliminate anything that distracts visitors from your CTA and make sure the CTA is “above the fold,”.

Be selective about what occupies your above-the-fold space.

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