Can social media marketing be a lead generating machine?

How to get better at lead generation with social media

Many small businesses think social media lead generation is hard.

But content marketing actually exceeds social media in terms of difficulty.

Today, generating leads from social media is no longer impossible. The technology factor and how you track and measure social media posts has improved. Basically social media marketing has now got better tactics and tools.

With social media marketing, audience size is nice, but engagement is where the money is.

So what tactics can small businesses use in their social media marketing for lead generation?

Add lead generation call to actions

From a conversion perspective, it’s not enough that people see, like, and share your posts. You need some of those people to click through to your website.

One way to do this is to offer niche (specialized) content. Niche content may get lower engagement but people who do click through are better quality traffic (as in more likely to convert).

Use Instagram and Pinterest

With social media marketing success, you go where your audience is.

When what you offer is visual in nature (jewelry, food, furniture, etc), visual social media sites work well.

Business audiences are on LinkedIn, but Instagram and other social media networks have good engagements.

Having said that Instagram does not allow links back to your website, but through impressions can help people come to know your brand.

Never underestimate your forms

From the social media post you’ll take them to a landing page of some sort. That page in turn will have a CTA button that takes them to a form. Without that form you’ll never convert a visitor to a lead.

But…. bear in the mind “the rules of forms” which is that the more information you ask for the more people will decide not to fill it out.

If your business is now and you’re feeling starved for leads, ask for only two pieces of information: first name and email address. On the other hand if your business is drowning in leads and you need a way to filter the wheat from the chaff throw up a really long form. Anyone who takes the time to fill it out is a really warm lead.

Conclusion

Keep using social media marketing strategy in generating leads. When you’re persistent, it works.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to determine a marketing qualified lead for businesses Since marketing people are judged by the number of marketing qualified leads they generate, how do you know defined "qualified lead"? Well, how do ...
Grow Your Web Traffic and Increase Your Leads Significantly with Inbou... Leads from Inbound Sources vs Outbound Sources A recent article in Business2Community.com makes the claim you can increase your leads by 54% without ...
Make Your Customers Heros: Attract and Generate More Leads When you make your customers the hero of your story, you will generate more leads for your business. There are a lot of marketing narratives that tal...
How to tackle complex marketing problems for businesses Not all businesses sell products or provide services that people are familiar with. Maybe your business idea is very new and people don’t yet know ...
Where do businesses go wrong with inbound marketing? As a small business with limited capital, inbound marketing is a natural strategy that produces significant return on investments, when done well (whi...

Leave A Response

* Denotes Required Field