Are you in a business but not constantly generating good leads?
If so you’re not alone. Many business expend time and energy to generate an inadequate flow of sub standard leads.
Techniques like personal contact consumes a lot of energy and techniques like cold calling can seriously damage your brand reputation.
So what should inbound marketers do to generate leads?
You probably already know the answer but are looking for an easier answer. You need to publish and you need to do so regularly and consistently.
You then need to put calls to action (CTA) buttons at the bottom of everything you write to take people to your landing page.
Does it mean that landing pages are the only way to generate leads? NO
In this article, we are going to show you some of the other ways to generate leads.
Establish relationships with other websites
You’re really establishing relationships with the people who manage those websites, but you get the idea. This allows you place guest posts on their websites (which link back to yours), obtain links without guest posts, and possibly even place a CTA button of yours on a website of theirs.
Social media lead generation
Advertise and promote your small business on Facebook or LinkedIn with the aim of generating leads. To achieve this, your advertisement should have a destination conversion opportunity like including a form to collect your lead information.
Request for Information
If a visitor contacts you for some certain information, provide the answers but don’t stop there, request them for their information and ask them to join in your mailing list. Then nuture the lead overtime with regular informative emails.
Learn more here on how to generate high quality leads…..