Link n=building strategies for small businesses

How to focus on authoritative links that drive real traffic

What’s most important when it comes to SEO? Links to your content.

Having said that earning links is not necessarily quick and easy. That is why there is such a thing as “link building”.

And it is a fact that a well-designed link building strategy is and will still be a number one priority of inbound marketing for small businesses.

Many small business owners often experience challenges when it comes to link-building.

This post shares with you some tips on how to…

Associate with specific influencers

Establish content partnerships with influencers who provide relevant content to your target audience by being a regular contributor on their blog. With time they will link to some of your content.

Make use of resource page

Create a resource page that provides important information to small businesses in your local area. This will lead to other businesses link to your resource page. Resource pages also attract people to your website thus drives traffic.

A resource page is a page where you provide information of a certain area for example a page on your website that has a list of all restaurant in your local area, or yoga studios, or whatever you feel is relevant to your desired audience.

Create different formats of content

Create content that demonstrate leadership in you to get backlinks from major blogs.  Different content formats includes:

  • e-books;
  • Blog posts;
  • Videos.
  • Webinars

Different people learn in different ways. Different people value different formats for absorbing information. Creating different formats of content increases your chance of being linked to than just a blog post on your website.

The above link building strategies will help you gain links and increase your search rankings on search engines.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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