For your sales people to sell faster and have a better engagement with prospects and customers, your marketing people need to acquire new technologies and skills to improve your sales and marketing alignment, and through that, your overall results.
Trends in sales cycle techniques put sales people in a position where they are able to know who to contact, how frequent to contact them, and when
Tools like Salesforce as your CRM provides you the power to
- easily build tailored campaigns with marketing-curated content
- provide an outstanding buyer experience, and
- close deals faster
So how can small businesses implement salesforce in their marketing and sales alignment?
Make your sales people be as productive as possible
Make it easy for your sales people to identify and to select their prospect list (leads/contacts) that have deliverable email addresses. Set up your list views and start populating leads from your website using gated content.
Marketers email templates
Salesforce makes it easy for your marketing people make sure that your sales people send relevant content to your prospects. Therefore, let your marketing people build email templates that build better relationships with your prospects.
Consider sales enablement
When email marketing is done right, small businesses are given the ability to enjoy the results quickly.
Teach your sales people the value of reviewing the reports on your email blasts and pay attention. By having your marketing automation system load leads into your CRM (salesforce) align your sales and marketing people so that they’re using the same playbook.
Learn more here..