How to engage with your customers throughout their journey

How to engage your users on each stage of the customer lifecycle

There’s life after conversion!

The main objective of small businesses should not be to sell products per se, but to turn your buyers into loyal customers.

Loyal customers say good things about your business. Loyal customers buy more.

Many people focus only on the initial stages of their customer lifecycle, but you need to go beyond the purchase. Customer’s retention and loyalty is important.

But what is customer lifecycle management?

It’s strategies taken by an organization to keep customers closer throughout customers lifecycle.

The customer lifecycle is divided into stages.

  • Reach
  • Acquisition
  • Conversion
  • Retention
  • Loyalty

How to engage your users through every stage of customer lifecycle

The following are some great ways to engage with your users on each stage:

Reach stage

Publish educational articles and inspiring landing pages. This is a great way to engage with users before signing up for any offer.

Follow with email messages via some form of marketing automation (which can be as simple as a Mailchimp autoresponder sequence).

Acquisition stage

Integrate your landing page and rich content to acquire contact information from your leads.

Segment your audience according to the blog posts or content they’re downloading for special engagement with each segment.

Nurture the leads through email.

Conversion stage

Make a person-to-person communication with your users. Marketing automation also helps with this.

Retention stage

In summary, stay in touch. Do this by both publishing content on your website relevant to existing users and sending them emails to draw their attention to this content.

In conclusion,

There are many ways of engaging users, but the important point of this blog post is communication with your leads does not stop once they buy. It transitions into a new phase where you treat them as a customer rather than a lead.

Learn more here about generating leads and selling online…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Internet Marketing Strategy | Open external links in new window Plugin This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
What does it take to do Inbound Marketing on the cheap? Below is the transcript of the above video for those of you who prefer to read (and for the search engi...
How to strengthen your content marketing with journalism tips Overview Many small businesses plan to create more content in future because they've heard that creating valuable content for their target audience i...
When Should You Start Lead Generation through SEO Marketing? Per Seth Godin, a best selling author about marketing... If you want until there is another case study in your industry, you will be too late. Your co...
ABCs of Inbound Marketing: Result Oriented Lead Generation Inbound Marketing works! Simply put, Inbound Marketing is result oriented because it works! Because it attracts your audience to your website, and w...

Leave A Response

* Denotes Required Field