Everyone, and every company needs the right tools for the job.
When it comes to real time communication with your prospects and customers, you need email marketing, and of course a CRM platform to store and manage your leads.
The idea of relationship marketing is to know your customers as best you can and be responsive to their needs.
While it can be hard to measure relationship, it’s not hard to improve them. Conversation is part of all relationships, but for business it’s easy to move beyond mere email.
As much email is a good way to nurture and convert leads, it lacks a “real-time” factor.
Many people prefer more real time communications with a company and therefore, it makes sense to augment you lead nurturing strategy with live chat.
Your prospects and customers will be able to ask questions and discover more about your products and services.
Relationship marketing helps with conversations. It helps your people manage all the dialogues with your leads.
By using live chat in your relationship marketing, your prospects and customers will grow fonder of your company, which makes it easier to move them closer to purchase (or to repurchase).
One thing to remember is that a relationship marketing strategy is built over time, but having the right tools to provide real time communication with your leads, make is possible.
Learn more here…