Nurturing leads doesn’t mean sending content to your users. It means sending the right content to the right user at the right time.
Lead nurturing has changed over the past years. One change is the tools that help you have gotten cheaper. But as old as lead nurturing is, nothing has changed.
Customers are changing the way they interact with brands and products, are inundated in messages, and have the Internet to let them learn a lot before they ever talk to a business about buying.
Therefore for proper lead nurturing you need to focus on personalization and segmentation.
What is lead nurturing?
Lead nurturing in simple terms is the process of feeding your leads with useful and relevant content.
Lead nurturing best practices
Lead nurturing requires planning. The following are some lead nurturing best practices.
Focus on their stage of their journey
Develop your lead nurturing strategy focusing on your buyer’s journey. Walk them through your sales funnel (their buyers journey) one step at a time.
Create engaging subject lines
A successful lead nurturing strategy is achieved when your users consume the content you send to them. Engage them with your users using engaging titles.
Imply solutions. Imply promises. Use definite positive language.
Be objective in your message
Make your messages as objective and informational as possible. People don’t like to go through a long message. Get to the point quickly. Use specific examples.
With lead nurturing, planning is the first step.
The very first step is to know more about your audience. If you’re going to implement a sales funnel that mirrors what micro decisions people make when they buy from you, you must know what series of micro decisions people make when they buy from you.
Learn more here…