How to convert more customers with lead nurturing

How to develop a remarkable strategy to convert your leads

Nurturing leads doesn’t mean sending content to your users. It means sending the right content to the right user at the right time.

Lead nurturing has changed over the past years. One change is the tools that help you have gotten cheaper. But as old as lead nurturing is, nothing has changed.

Customers are changing the way they interact with brands and products, are inundated in messages, and have the Internet to let them learn a lot before they ever talk to a business about buying.

Therefore for proper lead nurturing you need to focus on personalization and segmentation.

What is lead nurturing?

Lead nurturing in simple terms is the process of feeding your leads with useful and relevant content.

Lead nurturing best practices

Lead nurturing requires planning. The following are some lead nurturing best practices.

Focus on their stage of their journey

Develop your lead nurturing strategy focusing on your buyer’s journey. Walk them through your sales funnel (their buyers journey) one step at a time.

Create engaging subject lines

A successful lead nurturing strategy is achieved when your users consume the content you send to them. Engage them with your users using engaging titles.

Imply solutions. Imply promises. Use definite positive language.

Be objective in your message

Make your messages as objective and informational as possible. People don’t like to go through a long message. Get to the point quickly. Use specific examples.

With lead nurturing, planning is the first step.

The very first step is to know more about your audience. If you’re going to implement a sales funnel that mirrors what micro decisions people make when they buy from you, you must know what series of micro decisions people make when they buy from you.

Do you?

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Short and Focused Content is Your Key to Inbound Marketing Success We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience. Why do you...
Seeking Funding for Your Startup Starts with Customer Traction and Rev... Another Investor Pitch Event On Wednesday I attended another pitch event. This one was scheduled by Idea to IPO and the entrepreneurs were pitching t...
Local SEO Marketing Questions to Ask Before You Start You may have heard that lead generation through local SEO marketing is confusing and mysterious. It can be, but it shouldn't be. The purpose of ...
Internet Marketing Strategy | Captcha Plugin for WordPress Sites This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about securing your Word...
What is the Critical Content Marketing Skill People Don’t Talk A... The "How to" advice leaves this one out It's not how to build great blog post titles. It's not how to write great compelling content. Those are...

Leave A Response

* Denotes Required Field