A business with a data-driven strategy use customer data to improve their relationship with their customers. This provides their customers with a great user experience.
It also generates more revenue.
A little background information
Many small businesses don’t know that “big data” isn’t needed to use data for the benefit of your customers.
In 2017, the real trend for small businesses is to develop a data-driven strategy.
A marketing automation software package (some of which are very inexpensive) send emails to your prospects based on what pages of your website they visited. Subsequent emails are determined based on what actions they did (or didn’t) take from the email messages.
This results in customers being responded to in a timely and a very personalized manner. To achieve this, their name and email address is not enough.
You need to track what they do both on your websites and with your email messages (and some marketing automation packages are starting to implement social media messages as well).
Customer journey is surrounded by and molded by customer data.
So why not use data to improve relationship?
With a data-driven strategy, you are able to understand what makes your customers stay longer with your business.
The only way we know of today to do this on the cheap is via Marketing Automation.
Customers generate key data at every stage of their journey. This key data helps you understand the behaviors and the needs of your customers.
By understanding the kind of content and topics and specific messages that convert your visitors into qualified leads, then convert your leads through the steps of your sales funnel, you have the information you need to make adjustments. By constantly testing the various steps of your conversion processes, you drastically improve your top liine.
With enough detailed data from your visitors and leads (such as marketing automation software provides), you develop an approach that generates more revenue.
Learn more here…