Designing an effective call-to-action button for your small business

How to design a successful call to action button in three best ways

When you create a website for your business, the main aim is to get visitors, and generate leads.

Getting visitors is one thing, but to turn visitors into customers you need your visitor’s do something.

For example say, buy a product , sign up for a newsletter, and/or download an eBook.

This is when the design of a call-to-action button comes in. A call to action button can have a significant effect on the way visitors interact with your business website.

A well- created call-to-action button will help convert visitors into leads and potential customers.

Designing an effective call-to-action button for your small business includes the following:

Visibility of your call to action button

If your website visitors don’t see your call to action, they won’t take the action.

Because you want visitors to answer your call to action on your website, then your button MUST be highly noticeable meaning that it should be found at the first glance by your visitors.

Make your call to action button look Clickable

Your call to actions button shape is a big consideration on making it clickable. Call to action buttons are mostly rectangular in shape with rounded corners. People have learned to recognize this look. So use it.

Also use shadow or other subtle effects that will give your button something close to a 3D look.

Positioning your call to action button

Deciding on where to position your call to action button will depend on your website layout. It is important to place your button on the front page where your visitors look first, which could be the home page of your website as well as the blog posts you publish.

When positioning your CTA button remember not to put it too close to other page elements that might distract your visitors from reading it.

Learn more..

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