While there reasons why you’re in business, as a small businesses owner you know the challenges you face.
From working on a tight budget to allocating resources to keeping up with content marketing demands, running a small business requires effort, focus, and agility.
This article provides you with some of the hacks that help you stay efficient.
Recycle your content
Content is a renewable resource. You can take your big eBook and break it down into smaller pieces of content.
You can also take a set of blog posts and turn it into an eBook, or repurpose it as a YouTube video.
Creating content for small businesses means putting in effort and time. Don’t waste it. Recycle your old content.
Embrace your agility
Small businesses flex where big businesses get stuck. It’s a form of competitive advantage. One perspective is “things are always changing” (bad). Another is “we’re more nimble than our larger competitors, let’s use that” (good).
Get experts on board
Experts give credibility and usually dig depper into their topic of focus. This adds value for your target audience.
Invest in marketing automation
With marketing automation, you are able to create lead nurturing campaigns quickly and easily pass the warm leads to sales.
Marketing automation gives you a central dashboard to keep up with your marketing strategy.
Define your strategy
In small business, you do multiple jobs and it can be hard to keep track of things. By defining your strategy, it helps you keep your people focused.
Learn more here…