How to be successful in developing your customers journey

How to create customers journey and why you need to act

What is the customer journey?

The customer journey is the process through which customer’s move from awareness to engagement to purchase.

When people buy things they go through a decision process. The decision process differs according to what people buy. Buying vacations is a more involved set of decisions than buying groceries, but decisions are made no matter what is being bought.

The decision process people go through in the course of buying from you is the customer journey you need to understand.

Knowing and mapping out the customer journey allows you to create your sales funnel.

When should you create a customer journey map?

Customer’s journey is critical period! End of discussion! The answer is ALWAYS!

Very few of us buy anything the first time we learn of it. We need to learn more. We need to see how it fits our needs. We make comparisons. We make decisions. We move toward the purchase one step at a time.

For this reason you NEED to understand the journey your customers take. If you don’t know it you can’t nudge them along it.

As a content marketer, define your customer-journey process, as it becomes the basis for nurturing your leads.

How to create your customer journey

Understand your customers

The best way to understand them is to talk to them. To ask them. Either directly, or through some form of survey.

The importance of this can not be overstated.

Set up key milestones for your customers

Set up a planned route map to help you keep your customers on track and achieve mini goals that move them closer to making a purchase.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

What is a content manager? Why does your business marketing need one? Succeeding at generating leads through Inbound Marketing requires publishing useful content at frequent and regular intervals.But...Small busi...
Internet Marketing Strategy Preparation | Can Your CTAs Ask Too Much? This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Local SEO Marketing | Helping Your SEO Consultant Help You Helping ensure a good outcome for your local SEO marketing efforts requires your provider to obtain information from you.This post gives an overview...
Business Blogging to Attract Web Traffic, Grow Your Audience, and Gene... Business Blogging is NOT like Personal Blogging That may be an obvious statement, but I see a lot of business blogs that don't seem to fully understa...
Why do Some Un-optimized Website Rank Very High on Google? Seems a little unfair, doesn't it? Sometimes sites that are very poorly optimized outrank you on Google. Why is this?It occurs for a variety of r...

Leave A Response

* Denotes Required Field