The customer journey is the process through which customer’s move from awareness to engagement to purchase.
When people buy things they go through a decision process. The decision process differs according to what people buy. Buying vacations is a more involved set of decisions than buying groceries, but decisions are made no matter what is being bought.
The decision process people go through in the course of buying from you is the customer journey you need to understand.
Knowing and mapping out the customer journey allows you to create your sales funnel.
When should you create a customer journey map?
Customer’s journey is critical period! End of discussion! The answer is ALWAYS!
Very few of us buy anything the first time we learn of it. We need to learn more. We need to see how it fits our needs. We make comparisons. We make decisions. We move toward the purchase one step at a time.
For this reason you NEED to understand the journey your customers take. If you don’t know it you can’t nudge them along it.
As a content marketer, define your customer-journey process, as it becomes the basis for nurturing your leads.
How to create your customer journey
Understand your customers
The best way to understand them is to talk to them. To ask them. Either directly, or through some form of survey.
The importance of this can not be overstated.
Set up key milestones for your customers
Set up a planned route map to help you keep your customers on track and achieve mini goals that move them closer to making a purchase.
Learn more here…