How to create a landing page that converts for small businesses

How to create converting landing page with simple elements

Every small business wants a converting landing page. But this is easier said than done.

With many components of landing pages, it can be difficult to ensure that your landing pages are both engaging and convincing.

Don’t worry, we are going to help you.

In this post, we will explain to you how to create a great and converting landing page for your small business.

So what is the Function of a Landing Page?

The purpose of a landing page is to give people a place to land when they click a result in a search engine list. Generally the main purpose of a landing page is to drive sales and conversions.

And what are conversions?

This only occurs when someone takes the action.

Now, what makes up a landing page that converts?

The following are some of the top elements of Landing Pages that convert visitors.

Attention-grabbing content and layout

Great landing pages grab readers’ attention.

For your landing pages to convert, they must commands attention. Use powerful headlines and compelling visuals.

Simple language

For landing pages to be effective, it must be written in the simplest words possible.

Apple Public Relations writes everything for a grade 4 reading level. Seriously.

Make your landing page communicate to everyone and direct language on your landing page will facilitate this.

Visible CTA

A good landing page must ask its readers to take an action.

Call-to-action is an essential element of a converting landing page.

For a call to action button to be effective, check on it position, and use words that commands readers to take action.

To drive more conversions for your business, create landing pages that are not cluttered, not clearly state what the prospect gets for providing their contact information, and what exact step you want them to take.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How Evergreen Posts Help Generate Business Leads via Inbound Marketing Evergreen posts are posts that never get out of date. They provide information that is always relevant. As such, they help turn your website into a s...
How to get your site on Search engines first page- inbound marketing Your sites page rank (on the Google search engine), is an indicator of how your site is doing. Your page rank is based on the following: Quality of...
What do websites gain in asking us for sign in even though we can brow... Principally websites gain two things: The ability to better track where you go and what you do on their site. The ability to follow up with you ...
Why Hummingbird is so Important to Your Local SEO Marketing Efforts If you pay attention to Google search algorithm updates, you've surely heard of Hummingbird. Although I hate this phrase (because it's so overused), ...
How to use marketing automation to its full potential Many small businesses see marketing automation as something they only read about but they don’t have a clear picture of what marketing automation can ...

Leave A Response

* Denotes Required Field