Every small business wants a converting landing page. But this is easier said than done.
With many components of landing pages, it can be difficult to ensure that your landing pages are both engaging and convincing.
Don’t worry, we are going to help you.
In this post, we will explain to you how to create a great and converting landing page for your small business.
So what is the Function of a Landing Page?
The purpose of a landing page is to give people a place to land when they click a result in a search engine list. Generally the main purpose of a landing page is to drive sales and conversions.
And what are conversions?
This only occurs when someone takes the action.
Now, what makes up a landing page that converts?
The following are some of the top elements of Landing Pages that convert visitors.
Attention-grabbing content and layout
Great landing pages grab readers’ attention.
For your landing pages to convert, they must commands attention. Use powerful headlines and compelling visuals.
For landing pages to be effective, it must be written in the simplest words possible.
Apple Public Relations writes everything for a grade 4 reading level. Seriously.
Make your landing page communicate to everyone and direct language on your landing page will facilitate this.
A good landing page must ask its readers to take an action.
Call-to-action is an essential element of a converting landing page.
For a call to action button to be effective, check on it position, and use words that commands readers to take action.
To drive more conversions for your business, create landing pages that are not cluttered, not clearly state what the prospect gets for providing their contact information, and what exact step you want them to take.
Learn more here…