Every small business website must have effective calls to action, or it’s not much of a business website.
A call to action is a response you want users to complete. But how do you effectively encourage your audience to take action?
Every website has a specific conversion goal it wants users to complete and the call to action provides…
- Focus to your website
- A way to measure the lead generating success of your website
- Direction for your audience.
The following are some techniques that help you create an effective call to action in your website.
Make sure that your call to action provides value that you want people to take action on
What’s in it for them? Why should they click your Call to Action? If it’s not compelling for them, they won’t.
Remember that before they click on your button, they must recognize the importance of doing so.
Address the user’s questions about the call to action
Always be clear and assure your users what to expect before they take a step. For example with newsletters, reassure them about how often you will email them. For eBooks, give them a clear statement of what the eBook is about and why they should care.
Consider the position of your call to action
The Call to Action (CTA) button must be visually obvious and impossible to miss. It must strongly contract with the background. The message in the CTA button must be clear, concise, and in the form of an instruction.
Consider the position of your call to action in relation to other screen elements. Ensure no one can miss it or fail to understand what they are getting.