Did you know that no matter how good your marketing strategy is, nothing will happen until your prospect actually does something? For this to happen, you need a call to action button.
As a small business, you need a powerful call to action button with details that have the ability to transform your visitor into a lead.
So how do you make your call to action button generate great results?
The following are some powerful call to action strategies for small business.
Select proven words
Your call to action button must generate excitement to your readers.
Use proven word that generates results. Imply a promise. Tell them what’s in it for them.
Placement of your Call to Action
Always consider the placement of your Call to Action buttons. I recommend to put your call to action button at the bottom of your page with the reason that, 1st you need to gain a little trust with your readers through useful content before asking them to do something.
Use phrases that create a sense of urgency to your readers. Remember that Customers are afraid when you tell them that there is a limited quantity available, or a limited time in which to take action.
By doing this, you will drive them to take action immediately.
Show the benefit in your Call to Action
Put a clear benefits statement that targets your reader’s pain points in the call to action label (above the button perhaps) and button. And pay attention to your signup button. It must be focused.
It’s also important to test your call to action buttons to see if by making a change it will drive more traffic.
Learn more here…