Turning your business website into one that generates quality leads is a hard thing for most small businesses.
In an imperfect world, people who arrive on your website make an almost immediate assessment of whether what you offer is or is not of interest to them.
We live in that imperfect world.
So when people find you and land on your site, what next? If they don’t see what your site is about, they leave.
Since the main goal of your business website is to generate high quality leads to your business, it’s important someone landing on your site quickly grasps what you do and how it might apply to them.
Your site needs as many landing pages as you have messages to get out. Create different landing pages with relevant content then deliver people to them (through organic search, social media, email marketing, etc) as part of your lead generation strategy.
In this article, we will share effective tactics that help you turn your small business website into one that generates leads.
Serve the need of your potential customers
Your business website should not be an indicator that your business exist. Work on what you want to say more than the fact that you’ll say it on your website.
Provide educative content that creates curiosity and a desire to know more.
Use analytics to measure effectiveness. Google Analytics is free and while it does provide more information than most people can deal with, there are a few basic reports every business can make use of.
Important tip: While the technical aspects of SEO matter, they are 10% of the effort. The main effort is content creation.
Have a CTA where appropriate
Call to action buttons provides the visitor with a clear path to follow.
The most important thing to know about Calls to Action is people will do what they’re willing to do and will not do what they’re not willing to do.
You drive people to sales by converting them to the next step in the sales process. It’s rare for someone to make a purchase after hearing of a company for the first time.
Your content must about your audience, not your business
Educational content increases conversions. Promotion content does not.
Since your visitors and prospects care about what’s in it for them, content should be for educating your prospects.
Learn more here…