Small businesses seeking to grow their twitter followers need a concentrated effort because the road to social media marketing success can be difficult.
You’re in competition with short attention spans and other businesses also competing for the attention of the same people.
With the prevelance of twitter, it’s no secret that Twitter is a platform on which you need to have a presence
For you to be successful with social media marketing, you must create original and unique content and ensure that your content gets in front of your desired audience.
This article provides you with some tips on how to build your business twitter following.
Social Media’s dirty little secret
ALL social media sites filter what people see. If everyone saw everything that they people they follow post, we would all be overwhelmed. So no one sees everything you post. To ensure a wide audience you MUST post hte same thing multiple times. Don’t worry. The social media sites algorithms prevent the same people from seeing a post multiple times.
Use Automation, but be careful
Marketing automation tools are the real enablers of social media marketing.
To decrease the amount of time you send on social media and still reach more people, you can automate your likes, follows, lists, and direct messages.
But remember not to over use automation as when what you send looks like form letters, people see them as such.
Promote your tweets multiple times
Tweets get lost in the feed quickly so don’t be shy about sharing the same tweet multiple times in one day, and across multiple days
This helps your content get in front of your target audience.
Don’t be afraid of recycling content
Recycling and sharing your older posts improves engagement and reacsh more of your target audience.
Focus on your customer, not your product
Your customers care about personal interaction more than anything else. Reply to your customers queries to stimulate conversation with them.