After running a comprehensive analysis of options and figuring out that marketing automation is good solution for your business, now you need to get started and set aside a budget to buy one.
So how do you convince yourself to try marketing automation?
Marketing automation is an amazing solution to revolutionize your lead pipeline. It allows you to send out lead nurturing messages that are pertinent and personalized. This drives engagement and revenue.
To get started with marketing automation, you first a few facts, a bit of time, and the proper perspective.
Marketing automation tools go beyond meeting the needs of just one functional team.
Your sales and marketing people both need to be consulted as these packages score leads based on actions people take (or don’t) in response to email messages sent and in response to what they do (or don’t do) on your website.
As a small business, growth, competition, and productivity are some of the factors affecting your bottom line.
Marketing automation can have a positive impact as it’s an inexpensive way to nurture leads and monitor their progress.
Marketing automation provides a detailed view of customer journeys and can help you identify new opportunities for growth.
Marketing automation provides very quick response to prospects, easy segmentation, and effective relationship building.
You can also use marketing automation to keep your prospects engaged with you and away from the competition.
Here is where the hard dollar ROI is.
Marketing automation software frees your marketing and sales people from the most routine and mundane lead nurturing activities, and then flags the leads who show the most interest. The allows marketing to work on the more important work of defining and testing campaigns (rather than running them) and allows sales to get involved with the most promising leads.
Now that you’ve got all above points, use them to convince yourself to try marketing automation in your business.