How to power your small business with marketing automation

How to convince yourself to try Marketing Automation

After running a comprehensive analysis of options and figuring out that marketing automation is good solution for your business, now you need to get started and set aside a budget to buy one.

So how do you convince yourself to try marketing automation?

Marketing automation is an amazing solution to revolutionize your lead pipeline. It allows you to send out lead nurturing messages that are pertinent and personalized. This drives engagement and revenue.

To get started with marketing automation, you first a few facts, a bit of time, and the proper perspective.

Marketing automation tools go beyond meeting the needs of just one functional team.

Your sales and marketing people both need to be consulted as these packages score leads based on actions people take (or don’t) in response to email messages sent and in response to what they do (or don’t do) on your website.

As a small business, growth, competition, and productivity are some of the factors affecting your bottom line.

Marketing automation can have a positive impact as it’s an inexpensive way to nurture leads and monitor their progress.

Growth

Marketing automation provides a detailed view of customer journeys and can help you identify new opportunities for growth.

Competition

Marketing automation provides very quick response to prospects, easy segmentation, and effective relationship building.

You can also use marketing automation to keep your prospects engaged with you and away from the competition.

Productivity

Here is where the hard dollar ROI is.

Marketing automation software frees your marketing and sales people from the most routine and mundane lead nurturing activities, and then flags the leads who show the most interest. The allows marketing to work on the more important work of defining and testing campaigns (rather than running them) and allows sales to get involved with the most promising leads.

Now that you’ve got all above points, use them to convince yourself to try marketing automation in your business.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Social Media for Visual Content used in Inbound Marketing When your products or services are very visual, you have benefits when it comes to Content and Inbound Marketing the rest of us lack.It's not just...
The changing nature of customers behavior: How to better prepare The Internet has had a huge impact on the way customers make their purchasing decisions.People now do fairly extensive research on products and se...
The significance of context in email marketing strategy What is email marketing, and why is it easier than most business owners think?Well it CAN be. Email marketing itself is easy, but some people make...
San Jose SEO is Localized Marketing and it Generates Leads When your business has a service area and you need to generate leads within a specific geographic area, how do you localize your SEO efforts to do thi...
Google Authorship for Website Ranking has Officially Ended (for now) Google Authorship Ends Every time Google starts something, it is hyped to the Nth degree. This is because Google tends to do things in very big ways....

Leave A Response

* Denotes Required Field

CommentLuv badge