In the same way that you occasionally upgrade computer hardware for your business, you occasionally need to upgrade your marketing technology.
The main driver of this is economics. As marketing automation gets cheaper, your competitors start doing it. This gives them an advantage over you.
Can’t have that, can we?
Understand your business needs
Advances in marketing automation have been so significant lately that costs have come way down.
Mailchimp starts at $20 a month.
Active Campaign starts at $49.
Mautic was $12 but they’re implementing a significant price increase soon as they’ve received significant outside funding and (it would appear) the investors now run the show.
Come up with your technology requirements list
Do you need fairly simple autoresponder email sequences? Do you need full blown marketing automation with if-then branches?
Below is a link to an article that identifies and compares 8 free to low cost solutions.
Bear in mind we’re not endorsing or recommending any of them, but this is the best list we’ve found to date.
Consider a wide range of vendors
Do the research. Based on the information on their website and in articles that compare packages, eliminate contenders.
The point here is to consider a large number of options and narrow it down through a process of elimination.
With marketing technology, small businesses have many option and it’s highly possible that the right technology for you may not be the biggest, or necessarily what is generally considered “the best”.
Remember that buying a technology is about how it will help your small business achieve its goals and objectives. Don’t just buy a technology because its the biggest in the market.
Learn more here about generating leads online…