How can small businesses use big data to retain their loyal customers?

How to build your brand loyalty with a structural reward program

Small business marketing people have access to customer data collection and analysis tools that not too long ago were called “big data”! They help provide insights.

Every marketer needs customers that would become brand evangelist and big data plays a major role in creating loyal customers.

For the rest of this post we’ll call it “big data” (because everyone else does) but “small data” might be a better word.

What is Big Data Marketing?

Big data marketing is a data driven approach to marketing.

Small businesses are now able to leverage customer data the same way big businesses do.

The follows tools make this possible:

  • Website analytics: Google analytics is free and even provides an ability to do A/B or split testing. This tool allows you know in great detail what content on your site is most popular, what country (and even state and city) your visitors come from, and what traffic sources bring visitors to your site.
  • Marketing automation: Allows you to define a sales funnel and measure how well people convert at each step of it.
  • eCommerce point of sales analytics: You can learn what they buy and what they don’t.

The following are some ways to use marketing data for better customer retention.

Email Lead Generation Strategies

Email campaigns are not a one-time lead generation system.

Marketing automation is email marketing on steroids and there are packages that are now priced for small business.

Customer account management

Marketing data empowers your sales people to be more proactive by anticipating customer demand. Marketing automation packages allow you to “score”activities to allow you to easily sort the really serious leads from the less serious leads.

Pricing tests

You know your gross margin per sale. Your gross income depends on gross margin per until and the number of units sold. You can test pricing and see if a 10% discount results in sufficient increased sales to make it worthwhile. Alternatively you can test a 10% price increase to see if it results in greater gross income or if it kills too many sales.


Small businesses no long have an excuse not to manage their marketing “by the numbers”.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Case Studies in the Effectiveness of Lead Nurturing through Email Mark... Nurturing Leads via Email Simply Works! I've personally tried many different forms of marketing and I speak to others who've tried even more. One thi...
Tips for Publishing a High Quantity of High Quality Posts for Your Inb... This is the 2nd article in a two part series: Part 1: How Do You Maintain Sufficient Quantity of High Quality Blog Posts? Tips for Finding Fresh C...
Improve Conversion by Asking for Engagement for Blog Posts and Email B... Engagement is not "Created" However engagement can be encouraged. By asking questions. There are many reasons to ask questions in your blog posts ...
Your Content Marketing Blog Should Drive Your Social Media Social Media Augments Your Blog Nothing attracts relevant visitors to your website like publishing content to your website in a strong SEO friendly f...
Internet Marketing Strategy | Importance of, and Attracting Comments This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...

Leave A Response

* Denotes Required Field