With the current marketplace, there are high chances that many other businesses have products and services similar to yours.
In such cases, it can be difficult to stand out to your target customers.So how do you?
There are two primary ways (one works much better than the other), but first let’s define the terms Brand Loyalty and Brand Evangelism.
While it may not sound at face value that targeted brand loyalty (and brand evangelism) is tied to Inbound Marketing, look a little deeper. You’ll see the connection.
Brand loyalty is simply customers being loyal to your brand. Some people have a strong affinity to certain brands of laundry detergent, cars (or trucks), or places to buy tires.
Brand loyalty is when a customer strongly prefers to buy from you.
Brand evangelism is where customers rave about products to others and do things that to others seem silly. Some Harley-Davidson customers have tattoos of the companies logo on their bodies. Some Apple customers wait in line all night to get the newest iPhone the first day it comes out.
How do YOU do it?
As stated earlier, there are two ways. While the two ways do work together, one does work better than the other.
Create products and services people actually love
You build products (or services) for a small group of early adopters and you engineer these products and services such that that group of early adopters would feel at a loss if your stuff was no longer available. Then you sell those products and services to others.
The marketing method works but is hard for smaller businesses because good marketing can be expensive. Is Coke really better than Pepsi? Some people think so. Other think the opposite. Why would anyone wait in line all night to buy a $700 iPhone when they one they have is perfectly fine? Are they deluded? Maybe. Why did “Got Milk?” sell A LOT more milk? Why do so many people love bacon?
The answer to all of the above is good marketing.
Your business is small? Your business is new? You need to focus on the “engineering” side of this, but it doesn’t necessarily need to be a huge deal. Talk to some early customers about why they choose you over someone else, and honestly ask them what else they would like. Though this process you’ll uncover some hidden frustration that is not being solved. Then solve it. Then blog about the problem (not the solution). As people start to show up on your website looking for solutions, they’ll find yours.