In small business, building a strong relationships with your buyers is a bit like building a tower, one layer at a time.
Just as building a tower needs a strong foundation, building strong relationships requires a solid foundation.
The focus on customer based marketing starts by building this strong foundation.
So how do you build a better relationship with your customers?
Customer relationships are founded on trust.
For your prospects to choose you over your competitors, they must believe in the value of your product or services over your competitors.
You build this trust through your interactions that starts with the content on your website, extends to every social media and email message you send.
As you build this trust, you’re better able to grab attention, and build more trust.
This becomes sort of a virtuous cycle.
Use of technology in building customers relationship
More and more small businesses are turning to technology for help in building their customer relationships in this digital era. Marketing automation is one of the technologies that can help your business to better cultivate their relationships with customers.
With marketing automation, it iseasier to bring your sales and marketing people into alignment and to deliver the best experience to your prospects and customer.
Building customer’s relationship is all about efficiency and relevance
We communicate with our customers through different channels. From landing pages to blog posts to social media updates to emails etc.
Automating how you track your prospects across these channels make it possible for you to deliver more relevant and personalized messages and to identify who is a qualified lead so you can nurture them more effectively.
Learn more here about generating leads to nurture through your website…