Small business marketers always focus on getting new customers and forget about the customer’s journey.
Keeping customers is as important as acquiring them in the first place actually by increasing your customer’s retention by 5% you increase your profit by 25%.
It’s annoying to use your efforts into getting new customers, only to lose them too soon.
Customer’s loyalty is one element that grows businesses and because of that, small businesses are now prioritizing customer’s loyalty programs. Don’t be left behind.
On this article, we provide you with some of the best practices for customer’s loyalty programs.
Think beyond discounts
Customer’s loyalty is fueled by rewards. Reward can be more than financial and that is possible by building your brand. Let your business be known for high standards and doing the right thing.
Also remember that you can build your customers loyalty by focusing on the benefits of your product or service rather than reducing your product cost.
Coordinate across your people
Customers need to interact with various department in your business. Give them a positive experience across your department for them to be loyal to your business.
Therefore, if a customer has a problem, the common phrase of that’s not my job should not apply.
Be loyal to your customers.
You owe your customers loyalty as much as they owe it to you.
Be better than they expect
Giving your customers more than they expect is more powerful when it comes to building goodwill. More than expected appeals to your customers emotions and will
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