What is link building in Search Engine Optimization?

How to boost your websites authority with quality links

Link building and acquisition is one of the most important aspects of SEO. The more inbound links you

get, the more authority your site has.

When it comes to Search Engine Optimization, links are THE original Google search signal and are still critically important to a site’s search ranking.

When determining the trustworthiness of a website, Google uses the number and authority of the links pointing to your website.

There are many ways you can increase the ranking of your website but great content and inbound links are the most important

In this article, we focus on how to obtain powerful links to your site through connections.

What are the best types of links?

Not all links are of equal value and some links hurt your sites ranking.

The best types of links are those generated through relationships. Building links do not happen organically (at least not at first) but through publishing quality content and establishing relationships with people who manage other websites

Therefore, to drive links and build links you must develop great content.

Brand mentions

The highest value links are when somebody mentions your brand or your product on their website within the text of a webpage. Links in the footer of webpages have much less value.

Link building is a form of outreach to people who run sites that compliment yours. I’ve met “link builders” which is people who focus on nothing but attracting links, and there does seem to be an average of their being able to obtain one quality backlink for every 200 “cold calls” to people who manage other sites.

Local link building

This is important for all businesses that serve a local community. Google can tell when a number of local businesses and charities link to your website and when they do your local search ranking increases.

You can build local links by networking with other business owners and suggesting that in addition to supporting each ohter in “the real world” you also support each other website to website.

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