How to generate more leads using your website, landing pages and forms

How to boost your small business lead generation effort

Traffic to your website is not enough. You need your website to generate leads!

As a small business with a great product or service AND a collection of useful content to attract visitors, if your website doesn’t convert visitors into leads, your marketing efforts are in vain. You’re leaving money on the table.

So what’s the point of having these great marketing tools for your small business if they are not driving leads?

If you are investing so much on creating and sharing of content but you are not converting as you expect, then your lead generation tools (your business website, Landing pages and forms) are not working right and you need to make some changes.

Let me explain more in this article.

WEBSITE

Your business website is the key marketing tool that you have.

If your visitors can not locate the information they need on your business website easily, they will hit the back button and try on other websites. Therefore organize your business website in a way that your audience find it easy to move around.

Be clear, be definite, and speak to your visitors, rather than about yourself. They have problems, they have issues, and they’re looking for answers.

LANDING PAGES

Your small business landing pages are at the hub of your lead generation efforts.

Take your time and make sure that your landing pages are properly optimized and easy to navigate. Also your call to action should be clear and obvious for higher conversion rates.

Use as few words as possible, leave your landing pages uncluttered, focus on what’s in it for your visitors, tell them what they get in exchange for their contact information, and make sure the action you want them to take is clearly identified and easy to take.

FORMS

Your forms are your prospects’ last conversion step before.

On your forms, to avoid the common blunders and optimize your form properly for higher conversions. Feel free to share your thoughts in our comments section.

Ask for enough information, but not too much. Think what you really need to effectively follow up, and ask for only that.

For every field you add to your form, fewer people will fill it out.

 

Learn more about online marketing here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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