Like any other business owner, you have that dream to increase your conversion rate. But how do you achieve an increase in these leads?
In this post, I show you exactly how to boost your leads with landing pages best practices.
Before we go deeper into how to increase your lead with better landing pages, lets 1st identify the issues that small businesses face.
Most small businesses landing pages have poor conversion rates and ROI because the landing pages are poorly optimized.
Most landing pages are poorly done in the sense that they have a poor structure and are poorly targeted.
So what are the solutions?
The following are some of the best practices on landing pages.
Creating conversion-optimized landing pages
Crete a new landing page and customize them based on your client’s brand.
Some of the best practices to employ on your landing page includes the following;
- Visually unclutter (less is more)
- Tagline below logo
- Real customer testimonial (or two)
- Prominent above-the-fold CTA button leading to form
- Clear call to action
- Customer logos (to build trust)
Also create a headline and a subheading that effectively describe what someone gets by clicking the CTA button. Not in the bigger picture of buying your product but as a direct result of filling out the landing page form. What do you give them or send them? In short, what’s in it for them?
This can look a bit time consuming to properly optimize your landing pages, but it’s worth it.