What are some of the best practices of landing pages?

How to boost your B2B Leads using Landing Page Best Practices

Like any other business owner, you have that dream to increase your conversion rate. But how do you achieve an increase in these leads?

In this post, I show you exactly how to boost your leads with landing pages best practices.

Before we go deeper into how to increase your lead with better landing pages, lets 1st identify the issues that small businesses face.

Most small businesses landing pages have poor conversion rates and ROI because the landing pages are poorly optimized.

Most landing pages are poorly done in the sense that they have a poor structure and are poorly targeted.

So what are the solutions?

The following are some of the best practices on landing pages.

Creating conversion-optimized landing pages

Crete a new landing page and customize them based on your client’s brand.

Some of the best practices to employ on your landing page includes the following;

  • Visually unclutter (less is more)
  • Tagline below logo
  • Real customer testimonial (or two)
  • Prominent above-the-fold CTA button leading to form
  • Clear call to action
  • Customer logos (to build trust)

Also create a headline and a subheading that effectively describe what someone gets by clicking the CTA button. Not in the bigger picture of buying your product but as a direct result of filling out the landing page form. What do you give them or send them? In short, what’s in it for them?

This can look a bit time consuming to properly optimize your landing pages, but it’s worth it.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why is Generating Sales Leads through Web Marketing Hard? Sometimes it feels a bit ironic that while know how to generate sales leads through web marketing is easy, doing it is hard. There is no black magic ...
How to align your marketing, sales and customers success teams Why is it important your marketing and sales efforts be aligned? Because your prospects and customers don't know (or care that there is) any differenc...
Grow Web Traffic by Developing Content Around Audience Needs and Wants Strategies for Content Development First, although I find the phrase "content development" a bit funny, I get the meaning. Generating a steady steam ...
Increasing Web Traffic and Leads through Relationship and Link Buildin... White Hat Link Building Only Please When Google announces they are clamping down on practices such as guest blogging as a mean to acquire back links,...
How to be ready for your marketing automation strategy Are you ready for marketing automation?Many small businesses have jumped onto marketing automation strategy because it allows them get more done i...

Leave A Response

* Denotes Required Field