How to engage your audience with your marketing automation campaigns

How to better engage your audience with a marketing automation.

Many people have a problem of making decision when choosing between marketing automation and email marketing. To small business owners, it always becomes a problem to distinguish between marketing automation and email marketing, and which strategy can best engage their customers with.

In a nutshell, email marketing is defined as a tool that makes it easy to send messages to a wide audience and marketing automation on the other hand is a tool that allows you to send personalized messages based on actions the recipient did and did not take.

Right now, marketing automation is like email marketing but with if-then condictions which determines which message is sent next. In the future I think it’s reasonable for marketing automation packages to start including social media messages along with email.

So email marketing is a part of marketing automation as marketing automation is a much more comprehensive strategy.

But, why should small businesses choose marketing automation over email marketing?

With marketing automation for small businesses, you automate the processes for engaging your prospects and customers. Not everyone receives the same email at the same time, or even in the same sequence, but rather the sequence of messages they receive depends on what they did (or didn’t do) with messages previously delivered.

Here at Inbound Marketing University we appreciate both the use of email marketing and marketing automation but for better engagement with your audience, the following reasons justifies Marketing Automation over email marketing.

Lead Segmentation
Not all customers need the same solution. You may have multiple main products or services. So you need to differentiate your groups and use your tools to engage with each group effectively.

Personalization
It’s not just that everyone likes to be called by their name. They also want the information that is important to them in their stage of their decision process.

Customer Success

This is related to the previous item. Marketing automation helps you display content to where your prospects are in your funnel. This helps increase conversion rates for your small businesses.

As seen above, marketing automation has more value over email marketing.

While marketing automation is more work to set things up, it converts much better.

With marketing automation, you will see awesome returns.

Learn more here…

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