How can marketing automation transform small marketers?

How to become more time effective with marketing automation

Small businesses that use marketing automation to nurture prospects experience increase in qualified leads and closed business. This is because through marketing automation you “nudge” people along, and that both helps filter the strong leads from the weak leads, AND generates sales.

However, a large percentage of marketers are still not using marketing automation.

If marketing automation is so powerful, how can it transform marketing for your business?

The power of marketing automation lives in its ability to automate and measure marketing activities.

Discussed below is how marketing automation helps small businesses achieve exceptional results.

Marketing automation saves time

Marketing automation allows personalized actions to be scaled, which saves time and maximizes resources. A significant benefit of marketing automation to small businesses is that is saves time.

With marketing automation, repetitive marketing tasks are automated, such as sending targeted and personalized messages to prospects appropriate for where they are in they’re buying decision.

  • With marketing automation, customer’s engagement feels truer

As a marketer, you are tasked with making each of your customers feel like they are truly known by you. Marketing automation helps marketers achieve this high level of engagement by the ability to deliver the right content to the right person at the right time.

With marketing automation, you are able to….

Deliver the right message at the right time: Marketing automation provides “spot on” messaging through accurate insights and data.

More effective social engagement: Marketing automation helps you stay active on social at the exact moments when your target audience is present.

Personalized website and email content: Marketing automation allows content to be matched precisely to where an individual is in their buying decision.

 

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

ABCs of Inbound Marketing: Interaction above Social Media Audience Interaction!This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the ...
Content and Publishing: #1 Local SEO Marketing Success Factor This post is part of a series about attracting leads to your travel business via Local SEO Marketing. For access to every post in the series, select t...
Local SEO Marketing Tools: More Traffic and Lead Generation The title of this post is a bit misleading. You probably expected to find a list of useful tools to assist you in implementing and monitoring your loc...
Internet Marketing Strategy | Website Internal Link Structure and SEO This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
2 applications you need to fully automate your sales cycle Your sales people need the right tools to execute their work.Without proper  resources, no company can expect satisfactory results. Your sales peo...

Leave A Response

* Denotes Required Field

CommentLuv badge