Small businesses that use marketing automation to nurture prospects experience increase in qualified leads and closed business. This is because through marketing automation you “nudge” people along, and that both helps filter the strong leads from the weak leads, AND generates sales.
However, a large percentage of marketers are still not using marketing automation.
If marketing automation is so powerful, how can it transform marketing for your business?
The power of marketing automation lives in its ability to automate and measure marketing activities.
Discussed below is how marketing automation helps small businesses achieve exceptional results.
Marketing automation saves time
Marketing automation allows personalized actions to be scaled, which saves time and maximizes resources. A significant benefit of marketing automation to small businesses is that is saves time.
With marketing automation, repetitive marketing tasks are automated, such as sending targeted and personalized messages to prospects appropriate for where they are in they’re buying decision.
- With marketing automation, customer’s engagement feels truer
As a marketer, you are tasked with making each of your customers feel like they are truly known by you. Marketing automation helps marketers achieve this high level of engagement by the ability to deliver the right content to the right person at the right time.
With marketing automation, you are able to….
Deliver the right message at the right time: Marketing automation provides “spot on” messaging through accurate insights and data.
More effective social engagement: Marketing automation helps you stay active on social at the exact moments when your target audience is present.
Personalized website and email content: Marketing automation allows content to be matched precisely to where an individual is in their buying decision.
Learn more here…