How to create a website that generates high quality leads

How to attract and qualify leads using your business website

You have a good looking website? Is it not generating leads?

That’s a common story. When you want your website to generate leads, it’s not enough for it to look good and be well designed.

Yes first impressions count, but….

Your website is the 1st experience some prospects will have with your business and therefore it does need to look good.

But a good looking website does not in and of itself attract visitors and generate leads.

It is not true that “If you build it well, they will come”.

This post will provide you with tips on how to attract and qualify leads using your business website.

If too few people experience that 1st impression……

Just building your business website is no guarantee that anyone  will come. Keep in mind that your website will not be a good source of lead generation if there are too few visitors in your site.

To create a website that will help you drive lead generation consider the following key elements.

  • Understand your target audience.
  • Create great and relevant content.
  • Your website must resolve your ideal customers.

Understand your target audience

To understand your audience, start with talking to your current customers.

Know what they like about your business, what they don’t like, and how they feel about you as compared to competitors. Talk with your sales people and let them know what you found. It will help them communicate with your prospects every day.

To understand your audience, also look at what your competitors are doing. If people are responding to something they’re doing, take note.

Create great and relevant content

Content is the engine of a great website. Content gets the attention of the search engines. Fresh content, updated frequently.

Content marketing of your business gives your prospects access to information they are looking for. For this reason your content must provide answers. Your content must be helpful and resourceful.

Resonate around your potential customers

When building your business website, develop buyer’s personas that identify the unique characteristics of your target audience.

Then when you publish, publish to (and for) them.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

Curious Why SEO Consultants Who Guarantee Results Hurt Your Business? What's Wrong with Guaranteed Results? There are too many variables in play. Below is a (very) partial list: You can not control what your comp...
Small Business Online Marketing Plan Must Not Ignore Fundamentals, Par... Online Marketing is Not Exempt from "Rules of Marketing" Many small business owners I've met violate (perhaps more accurately skip) some of the funda...
How and Why Buying Links Will Hurt Your Search Ranking and Web Traffic Simply Put, Do Not EVER Buy Backlinks Prior posts discussed the nature of link building efforts, and presented concrete examples on the spectrum of t...
What do Professional SEO Services and Social Media Strategies Have in ... Neither One is Top Priority for a Small Business Why Not Professional SEO Services? The economics of professional SEO services are such that package...
Effective Guerrilla Marketing Tactic Which Also Improves Long Term Inb... Guerrilla Marketing Tactic Which Also Improves Long Term Inbound Marketing The term Guerrilla Marketing refers to things that are very cheap. The tac...

Leave A Response

* Denotes Required Field