You have a good looking website? Is it not generating leads?
That’s a common story. When you want your website to generate leads, it’s not enough for it to look good and be well designed.
Yes first impressions count, but….
Your website is the 1st experience some prospects will have with your business and therefore it does need to look good.
But a good looking website does not in and of itself attract visitors and generate leads.
It is not true that “If you build it well, they will come”.
This post will provide you with tips on how to attract and qualify leads using your business website.
If too few people experience that 1st impression……
Just building your business website is no guarantee that anyone will come. Keep in mind that your website will not be a good source of lead generation if there are too few visitors in your site.
To create a website that will help you drive lead generation consider the following key elements.
- Understand your target audience.
- Create great and relevant content.
- Your website must resolve your ideal customers.
Understand your target audience
To understand your audience, start with talking to your current customers.
Know what they like about your business, what they don’t like, and how they feel about you as compared to competitors. Talk with your sales people and let them know what you found. It will help them communicate with your prospects every day.
To understand your audience, also look at what your competitors are doing. If people are responding to something they’re doing, take note.
Create great and relevant content
Content is the engine of a great website. Content gets the attention of the search engines. Fresh content, updated frequently.
Content marketing of your business gives your prospects access to information they are looking for. For this reason your content must provide answers. Your content must be helpful and resourceful.
Resonate around your potential customers
When building your business website, develop buyer’s personas that identify the unique characteristics of your target audience.
Then when you publish, publish to (and for) them.
Learn more here…