The importance of amending your online marketing strategy

How to amend your marketing strategy for effective results

Has your traffic dropped since you changed some aspect of your online strategy?

Does your conversion funnel seem confused since the change?

Remember you did this change to improve performance but sometimes things don’t go so well after a change. We’re told website redesigns are supposed to be good for traffic. That’s not always true.

Small businesses can think of making changes to their online marketing techniques because of the following reasons.

  • Discovered new SEO trends.
  • Previous strategy is no longer effective to search engines (maybe even penalized).
  • Online strategy is really outdated (and again maybe even penalized).

But a change in your strategy might not be the main reason that your traffic has dropped. The following are some  common reasons why your SEO behaves poorlyt.

A change in your strategy should work with your SEO strategy which should mirror what works today

As an example with a content marketing strategy don’t think that a change in the strategy is just about hiring a great content writer.

Everything that goes around your search engine strategy should be included and involved before and after the change.  That content writer should be in line with basic search engine optimization principals  as well as latest updates.

Check for other Errors

A change in your marketing strategy may not be the cause of your online marketing instability. Google may be reporting errors about your website you’re not aware of. Of course these errors may be the result of recent website or marketing strategy changes, but they may also occur for other reasons.

The way you know is through the use of Google Search Console (which used to be called Google Webmasters Tools). This free software tool gives you a Google eye view of your website and allows you to know of any errors Google is reporting, as this is where Google reports them.

The image below is a Google Search Console screen showing errors. These errors are not catastrophic for this website, but whenever Google presents an error or a warning, you need to check them out. You need to know what’s happening.

Some errors you’ll find here CAN hurt the ability of your website to be found online.

Google Search Console reports errors you need to know about as some of these errors give you important to clues as to why your website isn't being found online.

Google Search Console Errors

 

 

 

 

 

 

 

 

 

 

 

 

 

Learn more here about what it takes to be found online…

Download the eBook: The 7 Fundamentals of Being Found Online

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