There are some fairly simple factors that separate top-performing businesses from the rest.
So what do top-performing organizations do differently from the rest?
When discussing business performance, consider the following:
- Conversion rates
- Meeting goals and objectives
- Maintaining product prices in line with product value
Even incremental improvements in small business strategy have a positive impact on profitability.
The following are some of the critical factors to consider to increase your conversion rates, meet your business goals and objectives, and generally improve your overall performance.
Be a value-driving business
Focus on driving maximum value for your customers. Don’t confuse value with price. While pricing does matter, value is related to ROI (from the perspective of the customer) and not price.
Optimize your sales process
This means increasing conversion at every step in your sales funnel. If 5% more website visitors become leads, and 5% more leads take a detailed look at your product or service, and if 5% more of those people become customers, the cumulative effect on your business is significant.
Therefore, get all the skills you need to increase your conversions.
Prioritize skills development and training on your sales and marketing people
What do marketing and sales people need to know that they may not have learned already?
- Building better rapport with others?
- More effective use of presuppositional language?
- When to move to the close (and when to wait)?
Such training need not be expensive or formal, but can provide tremendous benefits through incremental improvements.
In conclusion, Rome wasn’t built in a day and top performing people (and customers) didn’t become top performing overnight. It took time and practice.
Being a little better each day leads to exceptional performance fairly quickly. The key is to keep the focus on being a little better today than you were yesterday.
Learn more here about generating leads online…