Small businesses often have disconnects between their sales and marketing people.
But the fact remains that both sides need to work together in order to meet overarching company goals.
One of the main problem of sales and marketing alignment is that they hardly find a way to communicate with one another.
Tight sales and marketing alignment involves shared goals, common milestones, and smart technology investments. But one major key of sales and marketing alignment is COMMUNICATION.
Sales and marketing people need to work as a single team, speak the same language, and exchange information freely.
So is it worth to invest you’re your time and effort in aligning your sales and marketing? Of course yes. But how do you achieve optimal sales and marketing alignment?
This article outlines the steps needed to make your people work together smoothly.
- Document your buyer profiles
- Develop an integrated messaging strategy
- Agree on common metrics and definitions
- Establish Service Level Agreement
- Create a clear process for handing off leads
- Create a shared pipeline
- Clearly define who is responsible for which areas of the pipeline
- Follow up, review, and refine your efforts
With an emphasis on shared performance metrics, your sales and marketing people will have plenty of feedback on their efforts. This will motivate them build their progress.
When sales and marketing people work together, your small business benefits.
Learn more here…