How can you track everything in your business?

How small businesses can do data analytics the right way

You’ve got data. But what do you do with it?

How do you translate “raw analytics” data into actionable customers insights?

We have Google Analytics which gives so much data few of us know how to make sense of it, and social media analytics tell you about engagements (likes, shares, etc). But what do you do with this data?

The thing about data is that you will always have more data than you can make sense of, and therefore you need focus on the few key metrics that really matter.

Who? Where? When?

Google Analytics lets us easily know what traffic sources bring visitors to our websites (organic search vs social media vs referral, etc), what content is the most popular, and where in the world/country our website visitors are coming from. THIS is useful stuff to know.

Trends?

You can see trends on your Google Analytics data by setting large date ranges. You can also compare two different dates ranges. Either last month to the month before, last year to the year before, or last month to the same month last year, etc.

Demographics?

You can also turn on the ability of Google Analytics to report demographic details about your visitors.

The link below is the instructions to how.

Enable Demographics and Interests reports

Am I using the right data tool?

Google Analytics is free and is very flexible (but complex). Maybe there is a better tool for you. Below is a link to a list of website analytics tools that includes tools other than Google Analytics.

11 Best Web Analytics Tools

Learn more here..

In closing

Traffic is good. Organic search traffic is better. But making sense of your website analytics data in a way that lets you make better decisions lets you make the most of your traffic.

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