How can you track everything in your business?

How small businesses can do data analytics the right way

You’ve got data. But what do you do with it?

How do you translate “raw analytics” data into actionable customers insights?

We have Google Analytics which gives so much data few of us know how to make sense of it, and social media analytics tell you about engagements (likes, shares, etc). But what do you do with this data?

The thing about data is that you will always have more data than you can make sense of, and therefore you need focus on the few key metrics that really matter.

Who? Where? When?

Google Analytics lets us easily know what traffic sources bring visitors to our websites (organic search vs social media vs referral, etc), what content is the most popular, and where in the world/country our website visitors are coming from. THIS is useful stuff to know.

Trends?

You can see trends on your Google Analytics data by setting large date ranges. You can also compare two different dates ranges. Either last month to the month before, last year to the year before, or last month to the same month last year, etc.

Demographics?

You can also turn on the ability of Google Analytics to report demographic details about your visitors.

The link below is the instructions to how.

Enable Demographics and Interests reports

Am I using the right data tool?

Google Analytics is free and is very flexible (but complex). Maybe there is a better tool for you. Below is a link to a list of website analytics tools that includes tools other than Google Analytics.

11 Best Web Analytics Tools

Learn more here..

In closing

Traffic is good. Organic search traffic is better. But making sense of your website analytics data in a way that lets you make better decisions lets you make the most of your traffic.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Post

Local SEO Marketing | Generate Leads by Ignoring Bad Advice Someone put me in an argumentative mood by publishing an article about 9 lessons learned from an $11M content marketing campaign. If you have that ki...
Local SEO Marketing | What IS and IS NOT Searchable Local SEO Marketing is a specialized form of Inbound Marketing, and is based on your website being easy to find via organic search. Sometimes it feel...
Make Your Customers Heros: Attract and Generate More Leads When you make your customers the hero of your story, you will generate more leads for your business. There are a lot of marketing narratives that tal...
Inbound Marketing: The Structure and Format of a Strong Pillar or Anch... But First..... Tiered Links First let me talk a little about tiered links. What they are and why they matter. Links from one webpage to another ar...
Local SEO Marketing | Post Optimization | Keep it Short Why are short posts better for your local SEO  marketing efforts? It never ceases to amaze me how many self proclaimed experts in SEO get this wrong. ...

Leave A Response

* Denotes Required Field

CommentLuv badge