SSL as inbound marketing (SEO) ranking boost

How Much Does HTTPS Really Increase Your Google Search Ranking?

SSL As a Google Search Signal

You’ve all head the news by now.

HTTPS (SSL) is now a Google search signal.

This means that if your site is SSL enabled, your search ranking is boosted.

What is SSL?

SSL stands for secure sockets layer.

At the risk of getting too technical, a socket is an IP address and a port number. A port number is nothing more than a number on which a piece of software listens for incoming connections. For example the HTTP server on your web server listens on port 80 by default. The HTTPS server on your web server listens on port 443 by default.

Sockets are nothing more than a way of identifying that some software on your computer (the browser on your laptop for example) is connecting to other software on another computer (a web server running on zippe.biz for example).

What makes SSL “secure” is that it implements encryption for all data that passes between the browser and the server.

SSL Does NOT Secure the Server

SSL encrypts the data that travels between the two computers, but does not secure either computer beyond that. It prevents people from eaves dropping on the conversion. It does not prevent people from breaking into either computer.

Why is Google so into SSL?

This is my personal opinion, but I think it has to do with the realization the NSA eavesdrops on all of us. Implementing SSL on your webserver makes that harder.

Should You Implement SSL on Your Webserver?

The answer is….. it depends.

Google states implementing SSL will give you a SLIGHT ratings boost. How slight? They didn’t say, but I’m sure the answer is very slight. Why? Because just implementing SSL does magically make your content more useful or relevant.

So, if increased search ranking is your ONLY goal, don’t bother. It’s not worth it. Not the least of which is that SSL costs money. Since this website (zippe.biz) accepts credit cards, SSL is required. It costs me $99 a year. Not a lot, but if your website is new and either not yet generating money, or if it’s a hobby that will never generate money, is it worth it?

If You Want Traffic and Leads….

Then stick to the basics of Inbound Marketing, which are:

  • Quantity
  • Quality
  • Consistency
  • Longevity
  • Conversion

Want to learn more….

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