Inbound marketing strategies bring balance to many small businesses overall marketing.
From understanding the buying process of your customers, you give more information (and more useful information) through your content at every given step of your sales funnel.
Technology and content marketing is making outbound marketing strategies for small businesses even more effective when your online presence is bigger and better.
An Inbound Marketing strategy requires small business marketers to do the following important things.
Map your buyer’s journey
You need to understand the different stages your potential customers go through, and what they are looking for at each stage.
The sales cycles for small businesses can be long and complex, therefore mapping your buyer’s decisions and need for information help you better reach your target audience with your content.
Understand your buyer personas
It can be difficult to develop your buyer personas but it’s worth it. Understand who you’re talking to helps you talk to them more effectively.
Segment your buyers by persona to deliver a more personalized experience to them.
Educate and engage your buyers with relevant content
People create content. But an effective content marketing strategy is when you create content that is engaging and informative enough to entices your buyers to want more (and to ultimately convert).
So how is outbound marketing a beneficiary of inbound marketing?
By creating content daily, marketers have a lot of engaging content that is created to attract prospects at the start of the purchasing journey. This collection of content is also used with email marketing to increase the interaction and also to nudge prospects towards making a purchase.
Learn more here…