Inbound marketing or outbound marketing? which is the way to go

How inbound marketing can make you a better outbound marketer

Inbound marketing strategies bring balance to many small businesses overall marketing.

From understanding the buying process of your customers, you give more information (and more useful information) through your content at every given step of your sales funnel.

Inbound alone is not enough, as Inbound is simply one specialized aspect of marketing.

Technology and content marketing is making outbound marketing strategies for small businesses even more effective when your online presence is bigger and better.

An Inbound Marketing strategy requires small business marketers to do the following important things.

Map your buyer’s journey

You need to understand the different stages your potential customers go through, and what they are looking for at each stage.

The sales cycles for small businesses can be long and complex, therefore mapping your buyer’s decisions and need for information help you better reach your target audience with your content.

Understand your buyer personas

It can be difficult to develop your buyer personas but it’s worth it. Understand who you’re talking to helps you talk to them more effectively.

Segment your buyers by persona to deliver a more personalized experience to them.

Educate and engage your buyers with relevant content

People create content. But an effective content marketing strategy is when you create content that is engaging and informative enough to entices your buyers to want more (and to ultimately convert).

So how is outbound marketing a beneficiary of inbound marketing?

By creating content daily, marketers have a lot of engaging content that is created to attract prospects at the start of the purchasing journey. This collection of content is also used with email marketing to increase the interaction and also to nudge prospects towards making a purchase.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

How to Afford the Small Business Version of Growing Your Web Visitors ... How Does Anyone Afford What They Need, but Can't Afford? Inbound marketing is the single most effective way of increase website visitors and generati...
The Importance of Video to Inbound Marketing SEO and Lead Generation Why is Video Important to Inbound Marketing? On the lists of things you MUST HAVE for successful lead generation through Inbound Marketing, video alw...
ABCs of Inbound Marketing: Just Hit Publish Again and Again Just Hit Publish!! This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link ...
Link Building to Increase Web Rankings, Traffic, and Leads is Relation... Link Building is Relationship Building If you focus your SEO efforts in only two areas, you'll have some search ranking success, and those two areas ...
How do Small Businesses Afford Expensive Content Marketing to Increase... The Good and the Bad of Content Marketing The good is it really works! When you need to grow your audience and generate leads, nothing beats it. T...

Leave A Response

* Denotes Required Field