lead generation through local seo marketing

How Do You Generate Local Leads with Inbound Marketing?

If you haven’t heard that Inbound Marketing is the future of lead generation, then you’ve not been paying attention.

I’ve even come across marketing services that assist specific types of businesses (chiropractors, lawyers, auto repair, etc) with their lead generation efforts and exclusive offer Inbound Marketing services.

So what exactly is Inbound Marketing? Why should you care? And how do you localize it?

Inbound Marketing works because of Internet search. It could easily be called Organic Search Engine Marketing, if not for the fact that the term Search Engine Marketing has been equated to mean what is called Pay Per Click (paid ads).

When you conduct an Internet search, on what is called the SERP (Search Engine Result Page) you will see sponsored (paid) results at the top and down the right side.

Everything else are the organic results.

Local SEO Marketing (which is a form of Inbound Marketing) is where you are found, withing organic search results, for a local search.

Good examples are:

  • San Jose Bathroom Remodeling
  • Tennis Lessons in Ft. Worth
  • Redwood City Swimming Lessons

And yes, localizing search results for your business really is a simple matter of using location names (cities, neighborhoods, metropolitan areas, etc) in the posts you publish to your website.

When your business needs more leads, you should talk to us. We can help.

Yes, I want more leads

Related Posts

High Web Traffic Requires Learning How to Dance with Google Announcing that Google dominates search feels a bit like announcing that water is wet, but here it is, an official announcement from our friends at Se...
When Do Your Link Building Practices Become SPAM Link Network Stuff SPAM Backlinks vs Good Backlinks Prior posts discuss how backlinks are critical to your Inbound Marketing success but that they are ways of obtaining...
Measuring the Health of Local SEO Marketing Efforts One of the most beautiful aspects of local SEO marketing (which is a specialized form of Inbound Marketing) is the ability to monitor closely and to m...
Inbound Marketing | Website Conversion | Remove Distractions The one critical mistake many Internet marketers make is.... once the website visitor has started on the path of conversion (i.e. they've loaded whate...
Shifting from Social Media to Content Marketing Increases Engagement a... Smart Marketers are Making the Switch Why are smart marketers making the switch from Social Media Marketing to Content Marketing? The main reasons...

Leave A Response

* Denotes Required Field