Does it make sense to buy blog traffic? Isn't organic traffic free?

How can I buy traffic to my blog?

You have lots of options. The hard part is to figure out which options will be most effective for your business niche and that will take some up front research followed by some trial and error.

Buy Traffic Through Ads

You can post ads on the Internet in various formats:

  • Google Adwords
  • LinkedIn
  • Facebook
  • There are also ad networks but I’m not familiar with how they work

The details differ from platform to platform but the basic paradigm is the same.

You “structure” an ad (build a landing page, layout the ad, etc), set a budget, then monitor, measure and tweak.

The buying of traffic through ads is the quickest way to obtain traffic, but it’s not “sticky”. If you stop paying for the ads your traffic drDownload the eBook: The 7 Fundamentals of Being Found Onlineops to zero overnight.

Buy Traffic Through Organic Search

If it’s organic, how are you “buying” it?

In one of two ways (or a hybrid of the two):

Even the first option (do it yourself) is “buying” (in my humble opinion) but you’re not paying with cash, you’re paying with sweat equity. You’re spending an hour or two a day devoted to finding topics, generating blog posts, making short explainer videos (keyword is short), etc, etc.

That is time you’re NOT spending on other marketing activities, so at the very least there is an opportunity cost, but I think of the expense of time and effort and a true tangible cost.

The big advantage of organic traffic is it sticky. If you miss a week of publishing you don’t lose a week’s worth of traffic.

The big disadvantage of organic traffic is it takes time to build.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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