Inbound vs outbound marketing strategies for small businesses

Here is why balanced marketing is the smartest choice for businesses

Are you an Inbound or outbound marketer? Most likely you will say an inbound marketer.

As inbound marketing has risen to fame, there’s been a split among professionals about the two strategies.

But what are inbound and outbound marketing strategies?

Inbound marketing campaigns are the activities designed to attract the attention of potential customers and prospects and on the other hand outbound is defined as any tactic that’s introduced by the marketer.

But did you know that there are a few tactics that are used by both inbound and outbound marketing?

On this post, we discuss how inbound marketing attracts and outbound marketing closes.

Inbound is good for attracting potential audience to your small business. Through content marketing, people are able to find you and also on social media platforms of which are part of inbound marketing campaigns.

As your audience move across your sales cycle, outbound marketing tactics become essential.

For example, blog post (inbound) to get some Search Engine traffic, or as a result of social media (inbound).

Once you have an email address, start to send your email messages to your subscribers (outbound). You can also call them to have a more discussion with them (outbound).

Therefore, as inbound marketing strategies tries to attract more and more people, outbound strategies closes.

Blogging combined with an effective social media strategy is the best way for attracting new people and it goes hand in hand with content marketing. In a way, it is the core or content marketing. When a prospect clicks on one of your action buttons, your outbound activities begins.

Marketing automation and other lead nurturing strategies are all outbound marketing tactics.

All in all, balancing marketing strategies is the best for attracting and closing more leads.

Learn more here…

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