website traffic, link networks

Growing Your Website Traffic with Backlinks Without Using a Link Network

The Slippery Slope of Backlink Acquisition

A prior post explained why backlinks are so important to your search result ranking and started explaining how link networks are both poorly understand, and dangerous.

The issue is not the acquisition of links from other websites. The issue is HOW you go about this.

There are some practices that are universally understood to be acceptable and other practices that are universally understood to be unacceptable. In the middle is the grey area and no one can outside of Google can (and no one inside of Google will) state definitively where this illusive border is.

Law has a “reasonable person” provision.

Simply put, it asks whether a reasonable person would find what you did (or are doing) is or is not acceptable.

You should use the same concept for techniques for obtaining backlinks.

Let Me Share a Few Concrete Examples

Family and Friends

You bring up a website. It publishes articles on a topic of interest to you. You tell your family and friends about it. They link to some of the pages on your website.

Is this web spam? Absolutely not. This is something any reasonable person would do.

People You Meet While Networking

You attend a networking mixer of some sort and you start a relationship with a business owner with whom you share a customer. Let’s say you have a dog walking service and someone else has a dog grooming service. You agree to exchange referrals, help promote each others businesses and even go so far to so exchange website links.

Is this web spam? No. This is something any reasonable person would do.



Want to learn how to generate leads through Inbound Marketing?

Yes, I want more leads

Related Posts

What you need to add and improve your email subscribers list Building subscriber lists is an important part of your email marketing strategy.Remember that having a big list is not enough. You need to have em...
How can you measure the success of a content marketing strategy? Bear in mind the financial goal of a content marketing strategy is to sell goods and services.However unless your website is an eCommerce site tha...
Local SEO Marketing | Good Titles Are Critical to SEO Success Your local SEO marketing effort requires good content. Good content is that which is useful to people.An ideal model to use is where one post answ...
Google Publishes Search Quality Rating Guidelines: Everyone Looking fo... Did you know that Google hires humans as Search Quality Raters to rate the quality of websites?Most people think quality is subjective. They belie...
Why Great Content is the Best Sales Tool in the World A well known author who writes about sales (Marcus Sheridan) has said: Great Content is the Best Sales Tool in the World Why great content is the be...

Leave A Response

* Denotes Required Field