lead generation, content marketing, contend development strategy

Grow Web Traffic by Developing Content Around Audience Needs and Wants

Strategies for Content Development

First, although I find the phrase “content development” a bit funny, I get the meaning. Generating a steady steam of useful and interesting content does take conscious effort, an quite a bit of it. So for the time being let’s ignore that newspapers and magazines have excelled at refining these processes over the past 200 or so years.

I scan the industry publications daily to see what people are saying, and I found an article titled “Develop Content Around Intent“.

The article is a bit long for me and the good stuff is in the last paragraph, but the focus of the article is you should publish stories that are of interest to your desired audience. You should work to satisfy their intentions.

Now it does go one step too far and it suggests that if you discover that people whom you think want wheelchairs are actually searching for iPads that you should sell them iPads instead.

If devices for disabled people is your thing, that is what you should sell. If tablet computers are your thing, that is what you should sell.

Effective inbound marketing requires you have 1,000+ things to say about a subject, so you better be selling something where you do.

There are Market’s for Almost Anything

Did you know there are 100,000 left handed knitters in America? Neither did I until someone told me. If knitting is your thing and you’re left handed and you’ve invented some device that makes left handed knitting easier or more fun, there is an audience of people who will be interested to learn about it.

Bear in mind I intentionally chose a obscure topic to make a point.

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