It’s the last month of the year and it’s time to start thinking on creating your 2017 marketing plan.
It’s not too late to create a solid marketing plan for the New Year and the following are some guidelines to help you come up with a clear marketing plan for 2017.
Evaluate your previous successes and failures
Before you start planning for the future, look at the past.
Did you meet your goals? And such questions will give you a good grasp on what is attainable.
Take some time to some talks with your sales and marketing people on how the year went.
Define your goals for the next year
Make five or so major marketing goals.
These goals will give you guidance to the rest of the things you’d like to accomplish throughout the year.
Understand your target audience
It’s very important to evaluate where your business lies in the market.
By understanding your market position, you will be able to identify your opportunity/ your target audience. This is very important when coming up with your New Year marketing plan.
If it is possible, talk with some of your customers about their experience with your company and your product for the feedback will helps you adapt your marketing strategy to target the right audience with the right message.
we suggest that you draft your plan, and budget, for the year as early as now so that you can feel confident getting into the New Year.
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