inbound marketing, business blogging, online visibility, blogging for business

For Business Blogging Frequent Shorter Posts Perform Best at Attracting Visitors

Why do More Frequent Short Posts Work Better?

Only Google knows for sure, but the fact that more frequent short posts attracts your desired audience to your website better than less frequent longer posts is not open for debate.

I explain below how I know this to be true.

How Short is Short?

200 to 250 words.

We live in an age of diminishing attention spans where quick answers are better than long thoughtful expressions. Your blog posts should be “useful” which means (and these are Google’s criteria, not mine) they help people:

  • Do something
  • Learn something
  • Find something

Google refers to this as “Do-Know-Go” on page 9 of their Search Quality Rating Guidelines.

How Frequent is Frequent?

Multiple times a day. 5 is best. 3 is more than acceptable.

How do I Know This?

Because I assisted as a technical support type of teachers aid when Bill Belew performed an experiment with an MBA level class he was teaching.

The results were definitive. The guesswork is over.

What Else Matters?

Being known. In more technical or SEO language:

  1. Being linked to.
  2. Being commented upon.
  3. Having posts shared via social media, especially GooglePlus. I’ve often seen GooglePlus updates rank higher than the blog post being shared.

The search engines like all three, especially the first two.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

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