small business inbound marketing essential tools

Essential Tools for Small Business Inbound Marketing to Grow Your Traffic and Generate Leads

Essential Inbound Marketing Tools for Small Business

This post is inspired by me seeing other posts with their list of essential tools that (in my humble opinion) miss the mark.

As such, I’m putting out my own list.

The essential tools you absolutely have to have are…

WordPress

Not “a webserver with an easy to use CMS”, but WordPress.

It also MUST be hosted under your URL. A site at wordpress.com is NOT sufficient. It must be full WordPress (which is free) hosted under your URL at your hosting provider.

You also need the proper plugins and settings. If you want those now, submit a comment below.

Ideas for Articles/Stories

You’re going to be publishing A LOT, so you better have a strong interest in your subject matter. If you’ve entered a certain business niche because you think it’s lucrative, but your interest in it is weak, you’ve chosen the wrong business. One indication you’re in the right business is you easily have 1,000 things to say about it.

Google Analytics and Google Webmasters Tools

That’s actually two tools, but close enough. They’re both free and they provide a wealth of data about your site and the activity of visitors on your site.

Video Creation

Not video hosting and I see on every other list, but video creation. Video hosting is a dime a dozen (maybe not a dime) but who wants to host crappy videos (that being said, the video on my home page isn’t great).

You either need to learn to make good videos or you need to establish a relationship with someone who does. You either pay them or work out some sort of barter agreement.

For what it’s worth, video is part of search when you publish to YouTube and embed videos in your website, but video can be a great conversion tool.

Email Marketing

I like MailChimp, but there are several options out there.

Knowledge

Having these tools at your disposal is not enough. You need to know how to put them together and how to use them.

Of all the things you’ll do, you’ll spend the most time writing, scheduling, and publishing.

That activity translates into visitors from organic search when it’s done correctly. So what is correctly?

That’s where I come in.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Was Google’s Mobilegedden Algorithm Update Hype? Is Mobile Frien... Prior to Apr 21st, 2015 the Internet was a buzz with news of the upcoming Mobilegedden update from Google. If your website was not mobile friendly, yo...
Internet Marketing Strategy | Where Should You Host Your Website? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
Internet Marketing Strategy | Search Benefits of Internal Links This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
How to use Instagram live stories for your business’s benefit Effective marketing places a lot of emphasis on social media. With social media advancement, businesses can now incorporate real time efforts into ...
With Inbound Marketing Honesty and Authenticity Grow Your Audience and... Why Honesty Truly is the Best Policy I suppose "Because it just is" isn't good enough. I supposed "Because it's obvious" doesn't cut it either. Ho...

Leave A Response

* Denotes Required Field