content marketing, inbound marketing, lead generation, wordpress, google analytics

Essential Tools for Small Business Content Marketing to Grow Your Online Presence

Expensive Content Marketing Tools are Not Necessary

Contrary to what Content Marketing agencies and tool vendors tell you, expensive tools are not essential to Content Marketing success.

I’ve successfully attracted sizable audiences to website via organic traffic using nothing but free tools.

The Bare Minimum Tools

  1. A website hosted under your domain name.
  2. A content management system.
  3. An analytics tool.
  4. A way to backup (and restore) your website.

Your Website

What is critical here is your website be hosted under your domain. If your company is Acme, you want your website to be some version of acme.com, as compared to acme.wordpress.com or acme.blogspot.com or any other URL that does not belong to you.

As the website rises in ranking, you want to ensure YOUR website rises in ranking, not some other website which you use part of.

When you first start out, your website will cost in the neighborhood of $75 a year, split between your domain name and the hosting.

A Content Management System

While you have many to choose from, choose WordPress. WordPress is a little over 10 years old and already one fifth of the entire Internet runs on WordPress. The reason is not just that it’s a great tool, but WordPress takes care of 80 percent to 90 percent of the mechanical aspects of SEO so you don’t have to worry about the technical details.

You simply have to enter the SEO data you want. WordPress does the “translation” into HTML.

WordPress is also free, and you can’t beat free.

An Analytics Package

While there are good commercial packages out there, use the free version of Google Analytics.

First it’s also free. And second it contains more capabilities and features than most of you will ever use. In some ways it might be too good, as there is a learning curve in knowing what reports really matter and what reports are not essential.

Other Recommended Tools

Although your hosting provider performs backups and in the case of an emergency you can have them perform a restore, what if they have serious issue or go out of business?

You need daily backups of your website which are stored where you can get to them when needed.

For this I recommend a paid plugin named BackupBuddy which costs $80 a year.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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