SEO, search engine optimization, inbound marketing, organic traffic

Educating Your Customers and Prospects Improves Your SEO and Attracts Organic Search Traffic

In What Way is Good SEO a Form of Education?

Google ranks websites that provide interesting and useful content.

Website that provide a lot of useful content tend to rank highest (not always, but in general).

As such, a great way to start your SEO effort is to ask yourself two questions:

1) Who are you trying to attract to your website (and convert into prospects)?

2) What would they like to know?

Then you start publishing content to your website that answers the questions you know they have.

Also bear in mind that different people have different questions at different phases in the buying process. Answer them all, one answer per blog post.

Through the process, that which attracts visitors and links to your website is the educational material you’ve published.

How Much Do You Need to Publish?

The answer depends on variables that are beyond your control. How big is your market? How competitive is your marketing? How niche is your marketing (for most of us this one is within our control). How many leads do you need every day, week, month?

I’ve seen Inbound Marketing producing remarkable results in 3 months. I’ve seen it take 5. I’ve seen it take 9. I’ve seen it start after 14. Those variables matter, but it’s not good to dwell on them.

Inbound Marketing is a long term solution. It does not happen overnight, but when you stay with it, it works.

So the short answer is you publish daily until your desired audience shows up in sufficient numbers, then you can back down the rate at which you publish.

What If I Can’t Generating Enough Educational Market

Then perhaps you’re in the wrong business. As an example I’ll use the most boring product I can possibly think of.

Concrete.

Most of us never give it a second thought. But if you’re really into concrete and sell concrete in all it’s varieties to people who really care about the quality of the concrete they buy (ensuring it’s appropriate for their specific application), there are easily 1,000 things to say about concrete. And each one is a blog post.

Ready to Grow Your Business Online?

Then contact us. We’ll show you how.

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