inbound marketing strategy vs implementation

Doing Your Inbound Marketing Plan to Increase Web Traffic is Better Than Having One

Inbound Marketing Strategy vs Implementation

Strategy is important. Definitely.

You should also update your strategy periodically.

However that is not where many businesses fail.

The magic of successful Inbound Marketing is in the doing.

The magic of Inbound Marketing is in the day to day activity of finding stories, writing, scheduling, and publishing.

It is in it becoming a daily activity pursued with focus, consistency, and perseverance.

The Keys to Success


  • Quantity (publish a lot)
  • Quality (two ways: to a person, formatted properly for SEO)
  • Size (most posts are short, 1 in 10, maybe 1 in 10 is long)
  • Titles (the importance of this can not be overstated).
  • Consistency (publish at regular intervals)
  • Links (we all help each other here)
  • Longevity (keep going)

Obviously when you’re a very small business and all this is 1/3 or 1/2 of one person’s job responsibilities, this is a small and focused effort.

For larger businesses it could be a small team.

None the less, the mechanics are the same. Understand that Inbound Marketing is journalism, satisfy the criteria listed above and your desired crowd will show up at your website.

Why Some Companies Don’t Get it Done

This is independent of a large business or a small business, the concept is the same.

When you don’t make it a sufficient priority, it doesn’t happen.

Although the most significant difference between large businesses and small businesses is the publishing volume (large businesses need to publish more), the idea is the same.

For a small business someone needs to devote 7 – 10 hours per week to the effort to ensure all the needed tasks get done. If that slips, it doesn’t work.

For a larger business this means Inbound Marketing is in the budget so people can be hired and tools can be bought.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

The Most Important Trend in Lead Gen via Inbound Marketing and SEO for... The Important Trend in SEO and Inbound Marketing for 2015 Needs to be transparency and honesty.I continue to see claims that your business can ge...
Internet Marketing Strategy | How to Ensure Posts Are of High Quality This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the...
Local SEO Marketing Leads Are 62% Cheaper Than Outbound In the spirit of full disclosure, leads from Inbound Marketing are 62% cheaper than leads from other sources, and local SEO marketing is a specialized...
Inbound Marketing Tactics that Generate High Quality Leads A recent article on a marketing website that has a large readership published a post titled: 5 Inbound Marketing Tactics to Generate Leads For Your B...
Ways of increasing your business sales on a tight budget Every problem you have in your business can be solved with more sales!That is not to say that generating more sales will in and of itself rid your...

Leave A Response

* Denotes Required Field