How to increase your website traffic with content marketing

Do you still believe in the power of content marketing?

Essentially, what we call Inbound Marketing is blogging. But it’s blogging with intention. The intention to both grow an audience and generate leads from that audience.

Why do big businesses like Coca-Cola do it? Because it works.

Every small business should get into content marketing.

Content marketing should be every businesses favorite’s digital marketing strategy now and the idea that it’s new is not true.

What you may not be used to thinking in these terms, but business have actually been making content for years.

You respond to customer questions via email. You explain your business to people you meet. You draw analogies between what you do and things people already understand well.

What makes content marketing what it is is the fact that you now do this a lot of your business blog.

An experiment was carried out by Robert Ryan “The no blogging experiment” where he kept away from blogging for 8 months and 7 days. Overall traffic to the site declined drastically which led to a decline in conversions and his conclusion is that the discussion of “to blog or not to blog” is no longer worth having.

If you’re not blogging yet, you need to start.

To increase both your confidence in your small business and its effectiveness, your content marketing campaign (i.e. your blog) should be at the core of your overall strategy.

Brand awareness is accomplished by writing and telling stories which generates interest.

Customers are more likely to buy from a company that creates regular content. Regular content updates helps people feel they know and trust your business.

If you want people to trust YOUR business, you must put something out there through blogging.

If you still don’t believe in the power of content marketing, just remember that websites with a blog that is updated frequently generates 67% more leads per month on average.

One of the main ways we drive traffic to your small business is through your blog.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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