Small businesses usually have a specific audience for their products and services.
But….. Often an entire audience does not have the same needs. That’s why we bring in customer segmentation.
What is Customer Segmentation
While the obvious answer is customer segmentation is how you segment your customers (generally by their interest), perhaps a better answer is…..
Customer’s segmentation is the process of changing the way your people think about your business and how they think of you.
Small businesses should take their time when segmenting customers because, you need to ensure you understand what segment each customer goes in. Customer’s segmentation can greatly impact activation and retain your customers, both in ways that help and in ways that hurt.
This article shows you the importance of having a customer’s segmentation within your business and how to improve your customer’s journey by virtue of it.
Why should small businesses think about customer’s segmentation?
Customers don’t all have the same problems and the same needs. Customer’s segmentation can help you sent messages to customer that are less generic and more pertinent to them.
Customer’s segmentation have the following advantages
You have specific information you need to reach specific marketing segments of your customer base. This makes you able to improve your approach to your customers. You can segment them by interest (when you have multiple product lines) or by stage of the buying process they’re in.
The other important factor of customers segmentation is that, the feedback that you get from a specific group will give you a insight to understand their personas needs and how best to solve problems they experience.
How to choose the right customer segmentation
When choosing a customer segmentation to analyze, make sure it is:
Consider using a customer journey automation platform (also called marketing automation) for sending more personalized messages to to your prospects and customers.
This puts a personal touch to the way you engage with your customers.
Learn more here…